Resume

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Summary  

I have an extensive work and education background in retail, marketing, communications, strategy, public relations, project management, social media and branding.

Education

  • University of Wisconsin-Madison

Bachelor of Arts: May 2014
School of Journalism & Mass Communication
Dual concentration: strategic communications & reporting/broadcasting

Marketing & Communications Experience

  • School of Medicine & Public Health – Wisconsin Area Health Education Centers (AHEC) System

Statewide Communications Assistant
September 2012 – May 2014

-Write, create & distribute quarterly newsletters (InDesign)
-Conduct analytics of AHEC programs and communication materials and transcribe into reports (Excel)
-Design content strategy for new website & transitioned website to new content management system (Drupal)
-Plan special events and statewide case competition
-Manage/update website and social media sites
-Write and distribute news releases
-Broadened presence on social media and launched new social media platforms
-Design and create promotional flyers (InDesign, Photoshop)
-Recruit, hire & train student employee
-Create materials for strategic legislative advocacy

  • Brenda’s Blumenladen – New Glarus, Wisc.

Marketing Assistant, Assistant Buyer, Retail Associate
January 2006 – Current

-Serve customers and build/maintain relationships
-Design advertisements (InDesign)
-Create marketing and brand-awareness strategies
-Strategize promotions and marketing for store sales and events
-Assistant buyer for multiple store categories such as women’s accessories, clothing and home decor
-Design logo and tag line for sister store, Kinderladen
-Write and record radio advertisement spots
-Attend annual buying marts in Atlanta, Chicago and Minneapolis
-Write and upload blog posts (WordPress)
-Develop and manage website and social media sites

  • Jupiterloop – classifieds website – www.jupiterloop.com

Social Media Manager
January 2014 – March 2014

-Learn and understand best practices for all social media sites (Pinterest, Facebook, Google+, Twitter, LinkedIn, Tumblr, Scribd, Slideshare, YouTube, Vine, Instagram, Blogging)
-Apply practices to each of Jupiterloop’s social media profiles in order to best communicate company’s brand to audience
-Create social media campaigns in promoting Jupiterloop
-Strategically interact with followers on all social media platforms
-Manage Jupiterloop’s website content

  • BRAVA Magazine – Circulation: 60,000 – Verona, Wisc.

Marketing and Event Planning Intern
May 2013 – August 2013

-Coordinated parade, art fair, and carnival for community festival
-Researched and finalized branding tools for the Madison Women’s Expo
-Collaborated with graphics department to structure event advertisements and campaigns to ensure consistency
-Conducted how-to class for employees and created company policy handbook for BRAVA’s new Instagram and Twitter accounts
-Managed social media accounts
-Sold booth placements for the Madison Women’s Expo
-Assisted in re-branding company logo and magazine format
-Maintained relations with clients, sponsors and entertainers for the Madison Women’s Expo

  • The Badger Herald – Circulation: 15,000 – Madison, Wisc.

Advertising Account Executive
September 2011 – December 2011

-Managed over 80 client accounts – communicating weekly
-Generated more than $35,000 in revenue over a 4-mo. period with $10,000 in new business revenue
-Designed strategic multi-platform ads
-Reached or surpassed every bi-weekly independent sales goal ranging from $2,000 – $6,000
-Strategized with clients to hone in on their most beneficial advertising placements, mediums and apertures

News Reporter
January 2011 – May 2011

-Wrote one article weekly for the state section
-Learned how to write objective and proper news stories
-Interviewed state officials and legislatures
-Had all stories published with two featured on the front page

Technical Skills

Proficient:

-Adobe Creative Suite
-HTML coding
-Simmons OneView Database
-Microsoft Office/iWork
-Drupal CMS
-Wordpress
-Audacity
-Campaign Monitor
-iMovie
-Qualtrics
-WiscList/email lists

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